Basic principles of data visualization in academic practice (Tomáš Marek, KISK)

Visual representations of data are powerful tools of scholarly communication. However, extensive research shows that they are not always used with sufficient functionality. This lecture and follow-up workshop will focus on the basic principles and rules of data visualization and its application. The lesson will focus on data visualization foundations and concepts, such as data-ink ratio, chartjunk or memorability. We will dive shortly into relevant cognitive science topics, such as pre-attentive processing or memory.